In addition to strategically placing target keywords on your on-site and off-site pages, the single most important way to dominate search engine ranking positions is to have many sites link back to your website. If there are only two issues that are of primary importance to SEO, these are the questions of who links to you and with what words they link you with.
When other pages paste a link to you (also known as a backlink), search engine spiders see this as a kind of “vote of confidence” in favor of your site. To the search engines, this proves that you really mean business in your chosen field. By the algorithm/calculation of search engine (Google especially) crawlers, your site is considered relevant if it has other sites building a link back to it.
Take note that it is NOT THE QUANTITY of backlinks that matter to the search engines. In fact, placing backlinks wantonly over the Internet could even get your site penalized. It could make you lose valuable rank points or it could even get your site delisted from the search engine’s index.
Instead, what search engines value most is the QUALITY of the page that refers back to your Website. Search engines are not impressed by sheer number of backlinks alone; what they want to see is if these referrals come from related and high-ranked pages.
As a professional and ethical provider of SEO services, we practice building links based on the concept of the link wheel. This means that we use natural linking strategies, and always on the most relevant, closely-related, and high-PR sites.
We make use of the properties of Web 2.0 (especially its interactivity) to place links to the target Website. This includes link flows from different platforms such as blog directories, article and ezine sites, news feeds, video directories, forums, social media sites, and other venues of Internet interactivity.
Here are a few strategies that we use in our link building service:
- Proper keyword research, which is used in anchor texts
- We link with hubs on the same topic or line of business (but not to competitors, obviously)
- We submit articles with proper links to your site, and get these syndicated (republished by other sites)
- We issue press releases with the correct links and newsworthy content
- We write testimonials and leave comments on blogs and forums that are of high PR and are relevant to your niche
- We submit images and video to the right sites and with the right content
We at Codeplix are always willing to explore ethical link building strategies. As we like to say, we will take care of the traffic, and let all roads lead to you.